The Studio48 team was involved with the design direction of the o2 retail experience since its creation in 2002.
O2
Comprehensive
Studio48 worked alongside the in-house design team in the design and development of all retail design aspects – from in-store communication material, all manifestations of the brand characteristics, all merchandising devices, fixturisation, the overall ambience, to the architecture of stand-alone out-of-town locations.
Recognised market share increase
Development of the brand experience and outlet design for the chain nationwide was recognised as integral to O2’s increase in market share and resulting positioning in the UK.