Studio 48 London created this new food brand’s identity, restaurant and food truck (a first for the UAE) and is surpassing all expectations.
brand as a vehicle
Key was to develop the brand as a vehicle to experience Emirati traditional culture through authentic Emirati cuisine with a modern approach.
symbolic Emirati designs
From the food experience to overall brand experience including merchandising design and operational layout Studio48 has created a succinct and engaging brand to express Meylas’ authentic, wholesome, and honest food qualities contemporised into a fresh and unique offer. All motifs and artworks were researched in depth and taken from simple, symbolic Emirati designs.